Be Seen, Be Remembered, Build Your Business
Hutton Advertising is an agency that focuses on advertising and marketing tools to ensure that you can grow your business through each stage of the process.
- Stage 1 Identify your unique marketing position and create copy for either your website or your entire digital marketing process. All good marketing and sales start here.
- Stage 2 create your basic online presence
- Create a WordPress website: Convert that marketing position in a beautiful and effective website based on the WordPress platform so that you can maintain the content and use the right plugins to perform solid marketing
- Website Hosting: Host and maintain the WordPress website on a server with exceptional download speed. Visitors leave slow websites without seeing the content and this saves you the trouble maintaining the backend components. Page speed is an important Google Search ranking metric
- Voice Search and Local Listings: Maintain your availability for voice search and maintain your presence across the four most important local search directories as well as across 30 other directories so that you can be found when people are looking to purchase your services and so that you can rank high for local searches in your area–even if you don’t have a fortune 500 marketing budget
- Stage 3 drive traffic to your physical location or website and resources
- Continue to maintain the local listings and the availablity for voice search
- Geofencing and Facebook Ads: Create highly targeted local digital ads via geofencing or the facebook network of ads or pay-per click
- Billboards and Outdoor advertising
- Email and landing page funnels
- SEO services to be found in google search results
Note: With business being severely limited in many areas due to the Coronavirus, it is a great opportunity to examine your marekting and sales process. The virus won’t last forever
Billboards and Outdoor Advertising
Billboards are one of the most effective and cost-efficient ways to advertise. Depending on your objectives and targets, other forms of outdoor advertising may also work. Billboards provide people directions to your place, cause them to look for information about you including your website, and provide last-minute reminders you exist. We can also be very specific about who we target.
We will plan and execute your Billboard or Outdoor Advertising Campaign. No other mass media has the ability to make the immediate impact we have seen with billboards. They definitely work. We have over 7 years of experience designing creative campaigns across Tennessee and in North Carolina, Virginia, Kentucky, Mississippi, Missouri, Kansas, Arizona, and Montana.
50 percent of overall website traffic is still coming from search engines, in spite of trends in social media and other advertising. Getting that traffic is a process called SEO or Search Engine Optimization.
Many of the items that affect SEO like page load speed, mobile usability, site structure are directly related to user experience, which means that focusing on SEO also makes it more likely that people will spend more time on your site and buy from you.
Behind the scenes good the programming needs to work well, and the meta tags for pages and images and media need to be properly placed.
Managed WordPress Hosting
- Our server is optimized to be very fast so you won’t lose visitors because the site takes too long to load. Site speed also affects google rankings
- We can update all of your themes and plugins and WordPress core so you don’t have security risks and to keep things running smoothly.
- We can create reliable traffic statistics for your website.
- We will scan your site for malware and vulnerabilities once a month. (Minor items we can fix automatically.)
- Daily backups for all data and files to restore your site on our server.
- Testing subdomains for new development work
You will not need caching plugins, or backup plugins. You also will not need extra security plugins because we have strict guards on the server–but it is hard to overdo security.
We started developing websites in about 2004. Frankly, we have been at it long enough, we can’t remember when we got started. WordPress is the worldwide leading tool for creating websites without having to know HTML.
We will cater the site design and parts to fit your needs and budget. We have developed some great looking sites as well as sites with
- Unique customer portals
- Customized proposal formats
- Portals for customers to see job progress
- Custom Posts
- Meta Tags for documents and images for SEO
- Redirection to preserve SEO links
- Galleries and image optimization
- Mapping of locations